Privacy & Cookies Policy
Last updated: October 14, 2026
1. Our commitment to your privacy
At House of Rednam, discretion is part of the experience we offer. This policy explains what personal information we collect when you visit our website, shop with us, or contact our client services team, how we use it, and the choices you have.
This policy applies to this website and our online boutique, our emails and newsletters, our social media pages, and any in-person appointments, events, or private viewings we host.
Who we are. The website is operated by The Confidence Collection LLC, doing business as House of Rednam, a Texas limited liability company with its principal place of business at 5900 Balcones, Suite 100, Austin, TX 78731, United States. We are responsible for the personal information described in this policy. Where EU or UK data protection law applies, we act as the "controller" of your personal information.
2. Information we collect
We collect only what we need to serve you well. Depending on how you interact with us, this may include:
| Category | Examples |
|---|---|
| Identity and contact details | Name, title, email address, phone number, billing and shipping addresses |
| Account information | Login credentials, wishlist, saved addresses, order history |
| Order and transaction details | Items purchased, sizes, engraving or personalization requests, order value, payment confirmation (card details are handled by our payment processor; we do not store full card numbers) |
| Client preferences | Style preferences, ring and clothing sizes, occasions and gifting dates you choose to share, preferred contact method |
| Communications | Messages, requests, and call notes with our client services team |
| Marketing preferences | Newsletter subscriptions, event RSVPs, and your consent choices |
| Technical and usage data | IP address, device and browser type, pages viewed, referring site, approximate location (city or region), collected through cookies and similar technologies (see Section 9) |
| Social media | Information you share when you tag, message, or follow us on Instagram or other platforms |
How we collect it. We collect information directly from you (when you create an account, place an order, book an appointment, or contact us); automatically when you browse our site; and from trusted third parties such as payment processors, shipping carriers, fraud-prevention services, and social media platforms, in line with their own privacy terms.
Sensitive information. We do not ask for sensitive personal information (such as health, financial account, or government ID data) through our boutique. Please do not send it to us. If identity verification is ever required for a high-value purchase, we will explain why and handle it securely.
3. How we use your information
We use your personal information for the purposes below. Where EU or UK law applies, we list the legal basis we rely on.
| Purpose | Legal basis (EU/UK) |
|---|---|
| Processing and delivering orders, personalization, returns, repairs, and aftercare | Performance of a contract |
| Creating and managing your account | Performance of a contract |
| Responding to inquiries and booking private appointments | Performance of a contract; legitimate interests |
| Sending newsletters, collection previews, and event invitations | Consent (you may withdraw at any time) |
| Personalizing your experience and recommending pieces suited to your preferences | Legitimate interests; consent where required for cookies |
| Improving our website, products, and client service | Legitimate interests |
| Preventing fraud, securing our site, and protecting our clients and business | Legitimate interests; legal obligation |
| Meeting tax, accounting, customs, and other legal requirements | Legal obligation |
Legitimate interests means our interest in running and improving a luxury business responsibly, balanced against your rights. You may object to processing based on legitimate interests at any time.
We do not use your information for automated decision-making that produces legal or similarly significant effects on you.
4. How we share your information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising without your consent. We share it only as needed with:
- Service providers who act on our behalf, such as our e-commerce platform, payment processors, shipping and insured-courier partners, email and client-messaging tools, website hosting, analytics, and customer service software. They may use your information only to provide services to us.
- Artisans and production partners who craft, engrave, or alter your piece, limited to what they need to complete your order.
- Professional advisers such as lawyers, accountants, insurers, and auditors.
- Authorities when required by law, or to protect the rights, property, or safety of House of Rednam, our clients, or others.
- A successor business if House of Rednam is involved in a merger, acquisition, financing, or sale of assets, subject to this policy.
5. International transfers
House of Rednam is based in the United States, and some of our partners operate in other countries, including India. If you are located outside the United States, your information may be transferred to and processed in countries whose data protection laws differ from yours. Where EU or UK law applies, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum) or an adequacy decision.
6. How long we keep your information
We keep personal information only as long as needed for the purposes in this policy. As a guide:
- Account and client profile: while your account is active, and for 3 years after your last interaction.
- Order and transaction records: 7 years, to meet tax and accounting requirements and to support warranties, repairs, and authenticity records.
- Marketing data: until you unsubscribe or withdraw consent.
- Cookie data: as set out in Section 9.
When information is no longer needed, we delete or anonymize it securely.
7. How we protect your information
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including encrypted (TLS) connections, PCI-compliant payment processing, access controls, and vendor due diligence. No system is perfectly secure, so please keep your account password confidential and contact us promptly if you suspect unauthorized access.
8. Your privacy rights and choices
Depending on where you live, including Texas, California, other U.S. states with comprehensive privacy laws, the European Union, and the United Kingdom, you may have the right to:
- Access the personal information we hold about you and receive a copy.
- Correct inaccurate or incomplete information.
- Delete your personal information, subject to legal exceptions.
- Port your information to another provider in a usable format.
- Opt out of targeted advertising, the sale of personal information, and profiling (we do not sell personal information).
- Object to or restrict certain processing, including processing based on legitimate interests.
- Withdraw consent at any time, without affecting processing that happened before.
How to make a request. Email info@houseofrednam.com or write to us at the address in Section 10. We will verify your identity before acting and respond within the time the law requires (generally 45 days in the U.S. and one month in the EU/UK). You may use an authorized agent where the law allows. If we decline your request, you may appeal by replying to our decision; we will respond to appeals within the legally required period. We will never discriminate against you for exercising your rights.
Global Privacy Control. Our website honors Global Privacy Control (GPC) browser signals as a request to opt out of targeted advertising for that browser.
Marketing emails and texts. You can unsubscribe at any time using the link in any email, by replying STOP to a text, by updating your account preferences, or by contacting us. We may still send you service messages about your orders and account.
Complaints. If you are in the EU or UK, you may lodge a complaint with your local data protection authority. We would appreciate the chance to address your concern first.
9. Cookies policy
Cookies are small text files placed on your device when you visit a website. We and our partners use cookies and similar technologies (such as pixels, tags, and local storage) to run our boutique, remember your preferences, and understand how our site is used.
Types of cookies we use
| Type | What it does | Can you refuse it? | Typical duration |
|---|---|---|---|
| Strictly necessary | Keeps the site secure, holds items in your shopping bag, enables checkout and login, and remembers your cookie choices | No, the site cannot function without them | Session to 12 months |
| Functional | Remembers your language, currency, region, and wishlist | Yes | Up to 12 months |
| Analytics and performance | Measures visits, popular pages, and site performance so we can improve your experience (for example, Google Analytics) | Yes | Up to 24 months |
| Advertising and social media | Lets us and partners such as Meta, Pinterest and Google show you relevant House of Rednam content elsewhere and measure campaigns | Yes | Up to 13 months |
Your cookie choices. When you first visit, our cookie banner lets you accept all cookies, reject non-essential cookies, or choose by category. You can change your choices at any time through the Cookie Settings link in our website footer. Visitors in the EU and UK will only receive non-essential cookies with their consent.
Browser controls. Most browsers let you block or delete cookies in their settings. Blocking strictly necessary cookies may prevent parts of the site, such as checkout, from working. You can also opt out of interest-based ads through industry tools such as the Digital Advertising Alliance (optout.aboutads.info) and Your Online Choices (youronlinechoices.eu).
Do Not Track. Because there is no common standard for Do Not Track signals, our site does not respond to them; we do honor Global Privacy Control as described in Section 8.
10. Children, changes, and contact
Children. Our website is intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, please contact us and we will delete it.
Links to other sites. Our site may link to social media platforms, press features, or partner sites. Their privacy practices are governed by their own policies.
Changes to this policy. We may update this policy as our boutique and the law evolve. We will post the updated version here with a new "Last updated" date and, for material changes, notify you by email or a notice on our website.
Contact us. For any question about this policy or your personal information:
The Confidence Collection LLC, doing business as House of Rednam
Attn: House of Rednam
5900 Balcones, Suite 100
Austin, TX 78731, United States
Email: info@houseofrednam.com